Celebrity Branding Online: How to Stand Out In The Crowded World of Social Media

Social media has exploded in popularity- and has completely revolutionized the world of personal branding.  Thanks to platforms like Twitter, Facebook, LinkedIn, YouTube, and so forth, anyone with an internet connection has the ability to reach an audience that is virtually unlimited.

Of course, one side effect is that these days, it seems like almost everyone is doing it! So the million-dollar question is… how can you avoid getting lost in the crowd as you develop your CelebrityExpert® status using social media? We’ve got a few ideas…

1)     Prioritize relationships, not sales.  If you spend even a few moments logged in to your favorite social media platform, chances are good that you will come across someone trying to sell you something.  As a business owner, it can be tempting to use social media this way—but it’s a poor strategy.  People use Facebook and Twitter to build relationships, not because they are looking to be sold something.  Make relationships your focus.  Spend more time interacting with your audience than you do promoting yourself.  When you have an opportunity to answer a question, do so.  If you’re not engaging with your audience, you’re going to be ignored!   

2)     Break down the news that matters to your audience.  Twitter in particular is a great source of breaking news.  Whether it’s politics, economics, pop culture, or anything else – you can bet that as soon as the news breaks, there will be thousands of people linking to various articles on the subject.  Posting a link to a breaking news story will not help you stand out—but insightful analysis will.  Let’s say you’re an investment advisor and a new law impacting tax rates for capital gains was just introduced in Congress.  Rather than just linking to the story, offer some analysis.  Your tweet will stand out from the thousands of others, because you won’t simply be stating what happened, you’ll be telling your audience what it means to them.

3)     Tell your story – don’t be stale and formulaic.  Most business owners are very cautious about what they post on social media.  This makes sense, because a thoughtless post or tweet could lead to all sorts of problems.  But the result of this cautious approach is often a social media presence completely lacking in originality, personality and substance.  If you’re going to stand out, you need to be interesting and thought provoking.  Post jokes, or commentary on pop culture, or predictions for upcoming sports events.  Be creative.  Find a way to express yourself and your personality—or there is no way you can expect to stand out from the crowd.

Social media is a great tool for business owners seeking to build a strong and engaging personal brand. But as more and more business owners get involved, it has become harder than ever to stand out. These tips will help, but please feel free to contact us today if you would like to learn more!

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