How to add Facebook “Likes” to Your Website

With one fell swoop Facebook has potentially changed personal branding, again. Facebook users are no longer “fans” of company fan pages; they now “like” a page. But while the insignificant change feels a little funny to say (are we likers now?), the much more important change has the opportunity to more deeply link your message to users on Facebook.

Different from the fleeting Facebook “share” or Twitter “Tweet,” the new “Like” button leaves a lasting “Like” on the page. And for Facebook users who are logged in, they can actually see how many people like that page and pictures of any friends who like it. It’s really kind of cool.

Further exciting our branding agency is the ability to use Open Graph protocol with meta tags to enable users to establish lasting connections to your pages. What does this mean? This means that if your website falls under one of Facebook’s categories such as movies, sports teams, celebrities or restaurants, then your pages show up in more places on Facebook and you gain the ability to publish stories to connected users. Interesting…

So if you like the idea, how do you ad a “Like” button to your page. With a simple widget, of course. Gotta love how user-friendly Facebook likes to make things (pun intended). In addition to the “Like” button, Facebook developers have recently made several social plug-ins available and you can find them all here, but no doubt the one we will start seeing the most will be the “Like” button. To add the “Like” button to your site, all you have to do is grab the code, add to your site and voila – you have your own “Like” button.

The iframe code will look something like this (but with your URL):

< iframesrc="" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height:px"> < /iframe>

“Like” is the new branding strategy on the block, and now is the time to add it to your site. Social media is the game you want to be ahead of the curve on, so ride the wave my friends and let your readers “Like” your work.

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