Make Personal Branding Fun This Year

Personal branding requires work. Personal branding can be very profitable. But there’s nothing that says it can’t also be fun.

In fact, the truth is that personal branding is more effective when you’re having fun. Personal branding is all about you – your personality, your strengths and weaknesses, your passions. For that reason, approaching it as simply another item on your to-do list won’t work. As 2013 kicks off, I encourage you to make personal branding a fun endeavor. Below are a few ways you can do this:

1) Be yourself. Many business owners make the mistake of building a serious, all-business personal brand. And while the core of your brand has to be your expertise within your market, a boring brand is simply not going to be memorable. So spice it up. Showcase your sense of humor. Share some opinions that may surprise people. Don’t hesitate to include your family and personal life into your public brand. You will connect with your customers and potential customers most effectively when they feel that you are a “real” person just like them—so stop being so uptight all the time!

2) Join associations and organizations that you genuinely enjoy. Networking is a big part of personal branding—after all, your brand needs an audience. But too many people force themselves to attend conventions and trade shows that they truly have no interest in. Do not go down that road. Instead, seek out organizations that you will truly enjoy—related to your industry, or not! If you like acting, join a theatre club that meets every week. Or find a club for fellow hobby enthusiasts. Make friends, be yourself, build your brand—and you will be surprised by how many valuable connections you create. And you will have fun in the process!

3) Support causes that you believe in. Supporting the community is a great way to gain exposure for you and your business—while helping out a good cause at the same time. Rather than supporting specific causes because you always have, or because you feel a duty to, seek out causes that you are passionate about. This could include local schools, community outreach—just about anything. By supporting an effort you truly believe in, you’ll be getting your brand out there while doing something you can truly feel good about.

Today’s consumers are savvy. They know when they’re looking at something genuine, and they know when they’re not. If you’re not truly committed to your branding efforts, they’re not going to ring true. That’s why it’s so important to stay true to yourself and to have some fun with the process. Give your audience a chance to get to know the real you—what makes you different, what makes you great at what you do. Make personal branding fun, and you’re going to be more successful at it. If you’d like to learn more, feel free to get in touch with me or with any of the Agents at our Agency!