Personal Branding: Write Your E-Book

When it comes to personal branding, if you truly want to separate yourself from others in your field, you need to go beyond the norm. Most people that are serious about their branding have a blog, a website, a social media presence, etc. Each of those tools are powerful and I highly recommend them, as you know. But to truly brand yourself as THE go-to expert in your niche, it takes more. Two great ways to do it: write a book, or regularly appear on TV. Are those doable for you? If so, great, get moving! (If you ARE interested in writing a real book, you can start by checking out for expert tips on the fastest, easiest way to author a book and become a Best-Selling author.) If you’re not ready for the full Monty, consider writing and publishing an E-book. An E-book is a great platform to share your expertise, especially on shorter niche topics not suited for “traditional” books, and it will dramatically increase your credibility.

The common objection when I suggest writing an E-book to a client or colleague is “I have no idea what to write about.” That’s just not the case! You definitely have an E-book in you. You’re an expert at whatever it is that you do—and you’ve accumulated plenty of wisdom and insight throughout your career so far. You’re not trying to write a bestseller here—in fact, your E-book probably wouldn’t interest 85% of the potential readers out there. But that’s not the point—the point is that writing an E-book based on your expertise makes you look like a true expert in your field. Your potential future clients will be very interested in your E-book—and that’s who you’re targeting.

I’ve had clients tell me that they’d love to write an E-book, but that it sounds like a huge undertaking and they don’t know where to begin. But in our high-tech world, creating an E-book is much easier than it used to be. There are plenty of websites and software programs that will help you from start to finish. If you want, there are sites that will publish and host your book for you, in exchange for a portion of the revenue. And yes, you will have to actually write it, but that task isn’t as difficult as it may seem either. For one thing, you don’t need to write hundreds of pages. Thirty pages can be just fine—as long as you’re communicating clear and helpful information to your target audience. If you’ve been blogging regularly, you probably have all of the content you need—it’s just a matter of adapting it to a new format.

Don’t get me wrong, producing a quality E-book will take work. But it’s not the insurmountable and expensive task that you may think it is. If you’re looking to separate yourself from the competition in your market, an E-book may be the perfect tool to take you to the next level. You are an expert in your field—now it’s time to make sure that customers, prospects, and colleagues in your field recognize your expertise.

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