Personal Branding: Why It’s Worth Your Time
We talk about personal branding strategies regularly in this space. But every once in a while, it’s a good idea to remind ourselves why we’re working so hard to build a strong brand. The payoff, if you will. Below are some of the primary benefits of a powerful personal brand:
- Instant credibility. If you’re an accountant, for instance, the last thing you want to do every time you come in contact with a potential client is have to convince them of your expertise. If you’ve built your personal brand right, you’ll be seen as an expert before you even meet. Your website, your staff, your marketing materials… everything works together to position you as the expert in your area of practice—so by the time you meet a client in person, your expert status is unquestioned. This is also important when it comes to referrals—other professionals don’t want to refer their clients to anyone but the best. A strong personal brand makes it clear that you are the go-to expert.
- Stand out in the mind of clients and referral sources. A strong personal brand creates a memorable persona and helps you stand out in the minds of your audience. Whether it’s your intensity, your sense of humor, even the décor of your office—a strong personal brand stands out in the mind of everyone who encounters it. Such top-of-mind awareness is invaluable—it will result in more referrals and highly loyal clients.
- Command a premium price. If your car breaks down, you’re willing to pay a premium to have a highly qualified mechanic take a look at it. You’ll pay more for entrepreneurial advice from an established expert like Dan Kennedy than you will for advice from your father-in-law. That’s just a reality. Your personal brand creates a perception of yourself as an expert, and it puts you in position to command a premium price.
At the end of the day, a strong personal brand will result in more leads, more business, and the ability to charge premium rates. It’s one of the best investments you can make. If you’d like to learn more, or if you need some help getting started, please get in touch with me or any of the Agents at our Agency today!