Latest Articles

Why Personal Branding is Worth the Effort: Four Benefits of a CelebrityExpert® Brand

We have written a great deal about personal branding in these blog entries and articles – and today, […]

Become a Celebrity: Seven Reasons Writing a Book Will Help You Grow Your Business

As a business owner, developing your CelebrityExpert® status should be a critical marketing goal. When you are perceived […]

Celebrity Branding 101: Five Steps to a Stronger Personal Brand

A strong personal brand is critical for the success of your business. Specifically, a personal brand that positions […]

Social Media Marketing: Four Reasons You Can’t Afford to Wait to Get Involved

We’ve written lately about how to get started on social media, but in case you’re not yet convinced […]

Celebrity Branding Online: Five Ways to Build Your Personal Brand on Facebook

For many people, Facebook is the platform that springs to mind when thinking about social media. Facebook is […]

Personal Branding: Six Reasons Why Social Media is Important for Your Business

Social media has become a significant element of many small businesses’ marketing strategy in recent years. Platforms like […]

Celebrity Branding Online: Five Reasons Why Writing Blogs and Articles is a Winning Strategy

We’ve written about a variety of internet marketing tactics to help business owners build a powerful, credible CelebrityExpert® […]

Personal Branding: Four Key Questions to Ask Yourself As The New Year Dawns

As we look forward towards the New Year, it’s an opportune time to reflect on the state of […]

Personal Branding 101: Three Signs Your Personal Brand Needs to be Defined

For a personal brand to be effective, it must be defined. It must be focused. If your brand […]

Celebrity Branding Online: How to Stand Out In The Crowded World of Social Media

Social media has exploded in popularity- and has completely revolutionized the world of personal branding.  Thanks to platforms […]

Personal Branding 101: Four Reasons Investing in Others Can Help You Build Your Business

Many of you are familiar with Dr. Ivan Misner, the founder of the worldwide networking organization BNI. I […]

Celebrity Branding Online: Five Keys to a Powerful Internet Presence

The internet is an incredible tool for small businesses. We have worked closely with dozens of business owners […]

Personal Branding: What to Do When Things Go Wrong

Every one of us makes mistakes. This is certainly true in the world of business. As hard as […]

Personal Branding: Don’t Be Afraid to Shake Up Your Market

Many of the business owners that I work with are low-key and don’t love the spotlight. And most […]

Personal Branding: How Video Can Take Your Brand to the Next Level

We’ve discussed a number of tactics and platforms that business owners can use successfully to create and strengthen […]

Personal Branding 101: How to Tell a Better “Story”

As I’ve written before, one of the most important elements to creating a strong personal brand is learning […]

Greg Crabtree: How to Keep the Cash Flowing at Your Business

by Nick Nanton This month, I’d like to share some profitable wisdom from a guy who definitely has […]

Personal Branding: Make it a Habit in 2013!

As you’ve heard me say before, a powerful personal brand allows a business owner to differentiate himself and […]

Make Personal Branding Fun This Year

Personal branding requires work. Personal branding can be very profitable. But there’s nothing that says it can’t also […]

Take Your Personal Brand to the Next Level in 2013: Ten Resolutions

The New Year is right around the corner, and this is the time of year where many of […]

Become a Celebrity: Go Against the Flow

What is the most effective way to corner the market and lock out your competition?  Simple: you need […]

Celebrity Branding: Establish Your Value and Stop Competing on Price

Why is personal branding worthwhile? There are many reasons, but today we’re going to focus on one of […]

Personal Branding 101: Six Classic Branding Mistakes to Avoid

Personal branding isn’t something that is ever “done”, as I’ve written before. Building an effective brand is a […]

Celebrity Branding: Which “Hollywood” Strategies Can You Apply to Your Business?

Our agency is called the Celebrity Branding Agency, as most of you know. And we didn’t choose that […]

Personal Branding and the Presidency: How Personal Branding Impacts Political Races

We are in the heat of election season now—not like you could have missed it! It seems like […]

Personal Branding: Set Yourself Up To Succeed

If you’ve been paying attention to my blog entries and articles, you know how valuable a strong personal […]

Personal Branding Success: Why Relationships Are the “Missing Ingredient”

There are a whole lot of elements that go into building an effective personal brand. Credibility and visibility […]

Build Raving Fans: What the Music Industry Can Teach You About Inspiring Loyalty

As a business owner, there are few assets that are more valuable than raving fans. By this, I […]

Are You Undermining Yourself? Five Ways Business Owners Unintentionally Weaken Their Brand

Personal branding is fun, profitable… and challenging. Unlike many business processes, it is never “done.” A brand is […]

Twitter Tips: Are You Building Relationships?

Every once in a while, I talk to a business owner who has reservations about using social media […]

Personal Branding: If It’s Going to Work, You Need a System

A strong personal brand provides tremendous benefits to a business owner. A well-defined brand separates the business from […]

Personal Branding: Tell Your Story on Facebook

As you know, personal branding is all about telling your story. Who you are, what makes you different, […]

Leverage Your Personal Brand and Achieve Direct Mail Success

No matter how much time and how many resources you commit to personal branding, you can’t generate income […]

How to Build a Brand-Centered Newsletter

As a business, one of the most important things you can do is maintain top-of-mind awareness within your […]

Four Branding Channels You Haven’t Thought Of

We have talked frequently in this space about a number of common channels that can be leveraged for […]

Revolutionize Your Business: Stop Competing on Price

Building a business is a process—you’re never “done.” And there is rarely a single point in time that […]

Personal Branding: Lessons From the 2012 Grammys

The 2012 Grammy Awards were held earlier this month at the Staples Center in Los Angeles, and once […]

Networking: A Golden Opportunity to Build Your Personal Brand

There are nearly endless channels for building and communicating your personal brand, and we have talked about many […]

Personal Branding: Your Social Media Strategy

Social media platforms like Facebook, Twitter, and LinkedIn are continuing to grow in popularity at an astounding rate. […]

Your New Year’s Resolution: Take Your Personal Brand to the Next Level in 2012

The New Year is here, and with it comes opportunity and endless possibilities. As a business owner, the […]

Personal Brand Checkup: Is Your Brand Healthy?

As you know, a strong personal brand can make all the difference for your business. A strong brand […]

Does Your Brand Resonate With Your Customers?

Personal branding is a hot topic of conversation these days, and with good reason.  A strong personal brand […]

Personal Branding: Build Your Credibility

One of the primary goals of every personal branding campaign is to build credibility.  There is no point […]

Lock Out Your Competition With a Strong Personal Brand

A strong personal brand provides many benefits to business owners—but one of the most valuable is that a […]

Personal Branding: Why You Need to Start Giving Speeches

This article was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1785382/personal-branding-why-you-need-to-start-giving-speeches When […]

Text Message Marketing Can Take Your Personal Brand to the Next Level

This article was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1783820/text-message-marketing-can-take-your-personal-brand-to-the-next-level By […]

Personal Branding: Tell Your Story on Twitter

This article was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1779578/personal-branding-tell-your-story-on-twitter As […]

Personal Branding: When You Don’t Know Where to Start

This article was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1775316/personal-branding-when-you-dont-know-where-to-start Recently […]

Personal Branding: It Pays to be the Expert

This article was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1772097/personal-branding-it-pays-to-be-the-expert There’s […]

Why Is Social Media Important?

By Nick Nanton, Esq. Why should you care about social media?  It may be fun, it may be […]

Personal Branding Pays: Why a Strong Personal Brand Is Worth the Effort

We spend a great deal of time in this space talking about personal branding.  We share strategies, tips, […]

Personal Branding: Learn From The Best

Richard Branson. Donald Trump. Steve Jobs. Oprah. For most of us, just seeing or hearing one of those […]

Personal Branding Tips: Common Mistakes and How to Avoid Them

We have spent plenty of time going over branding strategies and techniques in this space—so today we are […]

Personal Branding: It Doesn’t Have to be All Business

Obviously your career is a major part of your personal brand. That’s the whole point of your brand, […]

The Fun Theory

Earlier this month I saw an interesting video. The creators focused on what appears to be a train […]

Developing Your Personal Brand: Make Sure It’s Unique

We’ve talked quite a bit about the process of defining and building your personal brand. If you’ve been […]

Personal Branding: Write Your E-Book

When it comes to personal branding, if you truly want to separate yourself from others in your field, […]

Five Personal Branding Lessons from the Grammy Awards

Earlier this month I had the privilege of attending the Grammy awards at the Staples Center in Los […]

Personal Branding: Make the Right First Impression

Making a strong first impression is a big part of building your personal brand. Whether it’s a meeting […]

Personal Branding: Seven Social Media Branding Mistakes

The development of social media has been fantastic for the purpose of personal branding. Social media has made […]

Don’t Get Lost in the Crowd

The emergence of social media has been fantastic for personal branding. Thanks to Twitter, Facebook, LinkedIn and the […]

Five Easy Ways to Destroy Your Personal Brand

We talk about brand building often in this space. Today, rather than discussing tactics to build your brand, […]

Build a Better Career With a Strong Personal Brand

I’ve written about personal branding often. If you’re a business owner, celebrity, or executive of a large company, […]

Personal Branding: Using Your Blog

You’ve heard me talk about the many ways to project your personal brand, but here is another great […]

Personal Branding: 5 Ways To Protect Your Brand

In a recent article, I wrote about the importance of protecting your personal brand in the age of […]

Personal Branding: Something Needed? YOU Provide It!

I recently came across a story in a Jacksonville, Fla. newspaper about a soon-to-be opened specialty shop. The […]

Personal Branding: Protecting Your Brand

We live in strange times. It’s hard not to turn on a radio or a television set without […]

Books Speak Volumes When Creating Relationships

By: Nick Nanton & JW Dicks How Writing Your Own Book Makes You the Center of Conversation In […]

Personal Branding: Do You Need To Shift Your Focus?

By JW Dicks As a small business owner or entrepreneur, the ability to find new ways to market […]

Hitting the Target in the Age of New Media

by J. W. Dicks, Esq. & Nick Nanton, Esq. Akira Mori, president and chief executive officer of Mori […]

Personal Branding: Have You Made It to “It Depends” Status?

By Nick Nanton, Esq. It is often joked that the most common words heard in a lawyer’s office […]

The Downfall of the Institution, the Rise of the Personal Brand and How It’s Changing the Game

By J.W. Dicks Esq., & Nick Nanton Esq. I (Nick) was sitting in a sushi bar in Los […]

Process Yields Progress

by Nick Nanton, Esq. “The journey of a thousand miles begins with a single step.” – Lao Tzu […]

Throw The Book At ‘Em!

By: Nick Nanton, Esq. & J.W. Dicks, Esq. I entered the huge chain bookstore, hoping my guilty expression […]

INTEGRATE, DON’T IMITATE

By Nick Nanton, Esq. “Your only obligation in any lifetime is to be true to yourself.” ~ Richard […]

How to add Facebook “Likes” to Your Website

With one fell swoop Facebook has potentially changed personal branding, again. Facebook users are no longer “fans” of […]

Top 10 Ways to Make Money with Direct Mail (Don’t Laugh, it STILL Works!)

Some of you will laugh at the very thought of direct mail, but I can assure you, it’s […]

Real Examples of Business Success Using Social Media

Peter Shankman built his business, HelpAReporterOut.com (“HARO” for short) first by creating a fan page on Facebook, this […]

4 Websites to Incorporate into Your Business Today

Facebook.com – Named after the photo books that are given out at some universities and prep schools to […]

Social Media EXPOSED: How YOU Can Use Social Media To Get More New Customers NOW

Unless you have been living under a rock for the past five years, you’ve no doubt heard the […]

What’s Working Now!

Old is new again! Back in the “old days” most things were bought on cash but if you […]

MEET THE NEW “KINGS OF HOLLYWOOD”—STARMAKERS J.W. DICKS, ESQ. AND NICK NANTON, ESQ.!

Co-Authors Of ‘Celebrity Branding You’ And Founders of ‘America’s PremierExperts™’ Tap Into The New Model Of Our Celeb-Driven […]

YOUR 2009 ACTION LIST!

I always love the New Year. For me, late December and early January have always been a time […]

It is a mistake to think about marketing as a cost

When the economy gets tough, some businesses cut back on marketing along with their other costs, thinking they […]

Celebrity Branding You™ – The 8th Deadly Sin: ThoughtSourcing

This year has flown by, but I’m happy to say that I accomplished many of my goals; and […]

Celebrity Branding You™ – How Failure in My Kitchen Can Give You Success In Your Business!

Let me tell you how my kitchen reminded me of one of the most important business lessons you […]

The Next Big Thing – Business Vision

I talk about Business Vision often. Sometimes people think I am just seeing things that aren’t there, and […]

The Next Big Thing: Building an Industry instead of a Single Product (or Service).

Sometimes we all fall into the trap of building a better mousetrap: a “thing” or a single “service” […]

Celebrity Branding You! – Typing Your Way to Fame!

Over the last few years, there is no denying that the online community has started harnessing the power […]

It’s E-Time!

The rise of “The 3rd Option” of Wealth Building The Great Bull Market of the 1990s made us […]

Celebrity Branding You: Tweeting … and Why it’s Not Just for the Birds

You’ve probably heard the buzz-terms “social media” and “social networking” more times than you care to count; although […]

The Three Steps to Recession-Proofing Your Business

I must admit that I don’t watch the news often enough. It frustrates me and depresses me, all […]

Telling Your Story for More Profit

Telling stories is not only one of the oldest forms of communication; it is also one of the […]

The Secret Formula for Media Success

It was great seeing many of you on the road while on my book tour this past month. […]

The Next Big Thing! – New Business

Despite the doom and gloom crap that you see in every US newspaper and TV news broadcast, there […]

It’s The Economy Stupid!…Again.

Once again, this year’s Presidential election will be centered around the economic state of Americans. The candidate that […]

The Truth About Celebrity Branding®

A Note from Nick & Jack: This month to celebrate the launch of our book, Celebrity Branding You™ […]

Sell the Store, Not the Chair

As with all technology, there are positives and negatives. This is evident with the web as a new […]

REVEALED: How to Reach the Top Rung of Credibility, Power & Influence

It is no secret that we live in the age of information overload. No matter where we look, […]

THE CONTINUITY FACTOR

The best new ideas are often old ideas brought back to life. Sometimes the ideas are altered to […]